Bloggers Uber Alles

German ad boss apologises to bloggers

The leader of a campaign to cheer up German citizens has been forced to apologise after dismissing weblogs as “the toilet walls of the internet”.

Jean-Remy von Matt, the head of the leading German advertising agency Jung von Matt, fired off a furious internal email to colleagues after his “du bist Deutschland” campaign was criticised by the media and in cyberspace by bloggers.

“What on earth gives every computer owner the right to exude his opinion, unasked for? … and most bloggers really just exude,” he wrote.

The blogging community responded furiously when Mr von Matt’s comments were leaked on the internet, calling him a “low-level moron” and accusing him of blaming his audience for the failure of his campaign.

I love that one bit – “what on earth gives every computer owner the right to exude his opinion, unasked for?”

Because we can.

Makes you wonder just what kind internal memos have been flying around the DCMS of late given the hoots of derision that met the ‘Icons of England’ project – I notice that foxhunting is still in top position in the nominations.

  • Dan

    “What on earth gives every computer owner the right to exude his opinion, unasked for?”

    I hope that the furore caused by his leaked email has helped Mr von Matt realise that bloggers have absolutely nothing on advertisers when it comes to exuding unasked for opinions and general cultural detritus. What a horrible prick.

  • “What on earth gives every computer owner the right to exude his opinion, unasked for? … and most bloggers really just exude”

    Oh dear, I smell Google Language Tools.

  • ‘Du bist Deutschland’ Leader Mocks Bloggers
    This is an interesting story, something from Germany that most of us english speakers probably never hear about. But now we certainly will, thanks to the Guardian.
    Apparently there is a campaign afoot in Germany to make Germans more cheery, by the head…

  • ‘Du bist Deutschland’ Leader Mocks Bloggers
    This is an interesting story, something from Germany that most of us english speakers probably never hear about. But now we certainly will, thanks to the Guardian.
    Apparently there is a campaign afoot in Germany to make Germans more cheery, by the head…