A phyrric victory for Big Pharma?

Courtesy of the Beeb…

Impotency rub-on gel developed

A rub-on gel could be the first over-the-counter treatment for impotency, a company has announced.

It is being developed by Futura Medical in collaboration with pharmaceutical giant GlaxoSmithKline.

The treatment, called MED2002, is expected to go into clinical trials at the end of 2006.

But the Sexual Dysfunction Association said it is important to await the outcome of these trials to see how effective the product really is.

Good on the Sexual Dysfunction Association for sounding exactly the right note of caution on this report…

…after all I’m pretty sure I’m neither alone nor being premature (boom, boom!) in spotting the most obvious potential drawback of a rub-on treatment for impotence, am I?

So there no need to make a big splash out of this story just yet a while, okay…

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